Hireace, Bargain Rental Cars & Trip Rentals (New Zealand's largest independent commercial vehicle rental company)

Service: Marketing Executive - Strategic Marketing, Content Creation, Campaign Management & Brand Development, EDM copywriting and design, Analytic Reporting and Assistance with E-commerce management and SEO & AI optimisation via content creation and content analysis.

I develop and execute integrated marketing strategies across three distinct brands operating from 16 branches nationwide. My role combines data-driven strategic planning with creative execution, managing everything from SEO-optimised content creation and branded visual design to paid advertising campaigns, email marketing with strategic B2B and B2C audience segmentation, and competitive analysis using GA4, RCM, and Brevo analytics platforms.

Recent achievements include analysing multi-channel campaign performance and developing strategic recommendations that demonstrated radio advertising inefficiency ($5.57-7.50 cost per visit) versus Google Ads ($2.38), informing budget reallocation discussions. I've also improved the company's AI search visibility through strategic content planning and website optimisation recommendations, and successfully launched a third-party customer rewards programme in my first month, managing end-to-end campaign delivery including EDM design, point-of-sale materials, and coordination across all 16 locations.