With over 17 years of experience in graphic design and a Graduate Diploma in Business Marketing, I bring a unique blend of creativity, analytical, and strategic thinking to every project. My expertise spans editorial layout design, advertising & branding, marketing design, content creation, product photography, and creative project management. I am passionate about overseeing projects from concept to execution.

 

Throughout my career, I have had the opportunity to work on diverse projects, including building my own small business and volunteering with local organisations to refine their brand strategies and create compelling marketing content. I am now looking to transition into a marketing-focused role where I can apply my skills in a broader strategic context.

 

I am a creative and results-oriented professional with extensive experience in graphic design and marketing. I excel at combining data-driven strategies with innovative design to deliver impactful campaigns, increase engagement, and drive business growth. I am adept at mentoring junior talent, and fostering collaboration across departments. I achieve measurable results in digital marketing, brand strategy, and creative direction while maintaining a strong commitment to excellence and continuous learning.

 

Hard Skills:

• Graphic design (Adobe InDesign, Photoshop)

• CMS Website design / Visual Website Design

• Digital marketing strategy (SEO, Google Analytics, social media marketing, Hubspot, Mailchimp)

• Campaign development and execution (integrated marketing and advertising)

• Content creation and copywriting (for digital, print, and social media)

• Business analytics and data-driven decision-making

• Brand management and positioning

• Consumer behavior analysis and audience targeting

 

Soft Skills:

• Creative problem-solving and ideation

• Strategic planning and execution

• Entrepreneurial mindset and resilience

• Strong communication and presentation skills

• Collaboration and team leadership

• Adaptability to diverse roles and environments

 

Core Competencies:

• Team Leadership and Mentorship

• Graphic Design and Creative Direction

• Data-Driven Marketing Strategies

• Brand Development and Positioning

• SEO and Content Optimization

• Campaign Planning and Execution

• Workflow Management and Process Improvement

• Client Relationship Management