I'm a marketing professional who combines strategic planning with technical capability and creative execution. With a Graduate Diploma in Business Marketing and over 17 years' experience, I've built complete e-commerce stores from scratch, developed data-driven marketing strategies, and executed campaigns that deliver measurable results across digital, social, and traditional channels.

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My experience spans building and managing e-commerce websites on Shopify and WordPress (including my own successful online boutique), developing SEO-optimised content strategies, executing multi-channel marketing campaigns, and using analytics platforms like GA4 and Brevo to inform strategic decision-making. I've worked with organisations ranging from New Zealand's largest independent commercial vehicle rental company to small businesses and nonprofits, always focusing on translating insights into actionable strategies that drive growth.

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I bring together the strategic thinking of a marketing professional with the technical skills to build websites, photograph products, write compelling copy, and analyse campaign performance - making me equally comfortable developing marketing strategies and rolling up my sleeves to execute them.

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KEY SKILLS + EXPERTISE
Marketing & Strategy

• Strategic planning and campaign development

• E-commerce management and website content optimisation

• Digital marketing (SEO, paid advertising, email marketing)

• Multi-channel campaign execution and performance analysis

• Data analysis and marketing analytics (GA4, RCM, Brevo, Mailchimp, HubSpot)

• Competitive analysis and audience segmentation

 

E-Commerce & Technical

• E-commerce platform management (Shopify, WordPress, WooCommerce, Wix, Squarespace)

• Website building, content management, and UX optimisation

• Payment gateway integration and online donation systems

• Product photography, editing, and SEO-optimised product copywriting

• Conversion rate optimisation and customer journey mapping

• Email marketing automation and abandoned cart campaigns

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Creative & Design

• Brand development and visual identity design

• Content creation and copywriting (digital, print, social media)

• Graphic design and creative direction (Adobe Creative Suite)

• Visual storytelling and editorial design

• Photography and photo editing

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Professional Competencies

• Cross-functional collaboration and stakeholder engagement

• Project management and campaign reporting

• Team mentoring and training

• Strategic problem-solving and data-driven decision-making

• Workflow optimisation and process improvement